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About the Author

Neil Rosen Neil Rosen is the founder, president, and CEO of eWayDirect, Inc., an emarketing strategy and implementation company, and is responsible for setting the company's strategic direction and for the development of new products.

eWayDirect is the third venture Neil founded and guided to success, after creating The Bedroom Store in 1980 and National School Reporting Services in 1989. With continued entrepreneurial enthusiasm and a proven track record of successful ventures, Neil opened eWayDirect, Inc., in 2000. He holds advanced degrees in statistical psychology and education.

Neil is a popular speaker at industry and community events, and has had pieces appear in publications such as Target Marketing, Internet Retailer, Catalog Success, and Direct Response Magazine; he's a regular monthly columnist for MediaPost. In addition, he is frequently sought out by publications looking for an emarketing expert to comment or give advice. He is a motivating and exciting public speaker who will leave audiences both empowered and challenged.

His previous publications include Bigger Than An Airport and Open Your Heart with Writing.

© Copyright 2011 by Neil M. Rosen